DG Agri and Rural Development published final report - "Digitising the Agri-Food sector"

Extract from the summary of the report
Digital technologies (or the interchangeable acronym, ICT) are one of the most important recent innovations for all actors in the agri-food value chain and advances in precision agriculture especially are already helping to address the global challenge of raising agricultural productivity in a more sustainable manner. Beyond assisting in primary production, digital technologies have immense potential to support many elements of the rural economy from food supply chain management to innovative new business models. Provided that sufficient infrastructures are in place, digital technologies can therefore bring many new opportunities to rural areas which are likely to raise their attractiveness and viability, in particular to younger generations.
[....] A total of 87 people participated in the workshop, including a diverse mix of practitioners from the ICT and agri-food sectors. All discussions were interactive and participatory, and focussed on identifying the real needs of farmers, consumers and food businesses in order to help ensure that future research and innovation activities under Horizon 2020 are driven primarily from the demand side.
[....] Five main clusters of specific end-user needs were identified in discussions of participants:
1. The need to “Track and Trace” quality products from farm-to-fork
2. The need to optimise farm operations
3. The need for new business models
4. The need to combine and exchange data
5. The need for environmentally-sustainable production
Each need was elaborated from the perspective of farmers, consumers and food businesses. Inevitably there was some overlap between end-user needs. There were also some important words of caution from participants regarding the potential problems / pitfalls of the rapid digitisation of the agri-food sector.
[....] Five priority needs were identified for each of the five main clusters of needs. These are elaborated fully in Section 5 of the report.You find the full report here.